Wine Tasting Done Smarter
The Priority Wine Pass will help you discover world-class wines and wine tasting experiences. Whether a virtual tasting event or an upcoming wine tasting trip, they will introduce you to the best experiences and save you hundreds in tasting fees if you select the annual option.
Get Your Wine Pass
Buy now and save on your wine pass. You’ll instantly unlock 365 days of elevated wine tasting experiences.
Plan your Trip
Get access to our concierge service and personalized tasting itineraries that help you find wineries with the types of wine you love.
Explore Top Wineries
Visit our 350+ winery partners in California, Washington & Oregon. Regions include Napa, Sonoma & many more!
Unlock 2 for 1 discounts, comped reserve tastings, and much more! The membership pays for itself in savings.
Additional discount cards.